The Kid Zone - Where the beach connects with your family

You might have already noticed that Ocean Avenue is different when it comes to family.

The benefits of the JM Ocean Avenue Shakes

So I am loving the more I learn about the ingredients in the products, especially because for a long time I was completely vegan, so it's hard to cross the line into the "forbidden zone" when you've been clean and green for so long. But the more research I do the more I actually am learning about healthy tips for the vegan friends in my life.

Like they did this test on soybeans vs spirulina to see how it works on insulin resistance. As you know, that's the key to so many of these diseases like PCOS, diabetes, etc.

Each of the participants received 19 g of supplementation daily. The follow up rate was 65% vs. 100% for spirulina and soybean groups, respectively, and both groups were comparable at baseline. After eight weeks, insulin sensitivity (IS) increased by 224.7% vs. 60% in the spirulina and soybean groups respectively (p < 0.001). One hundred per cent vs. 69% of subjects on spirulina versus soybean, respectively, improved their IS (p = 0.049) with a 1.45 (1.05–2.02) chance of improving insulin sensitivity on spirulina.

So what does all of that tech speak mean? This pilot study suggests that insulin sensitivity improves more when spirulina rather than soybean is used as a nutritional supplement. {Trial registration: ClinicalTrials.gov identifier NCT01141777}. So if you want to do a vegan protein supplement, something like Shakeology is going to be the better bet, being soy-free and also offering up spirulina. But again, WheySmart (or WAVSmart as it was renamed) has spirulina in it, and I love that.

Now I want to share an amazing video from TEDx where they used a prescription Undenatured Whey, but our whey is just as powerful and healthy to take as the prescription. In fact WheyBeyond is so potent it regenerates your cells, and you'll hear below more about how Dan Linseman, a researcher with the Eleanor Roosevelt Institute, came to realize the potent power of undenatured whey. 

Seminar on Lou Gehrig's Disease, ALS and undenatured whey

Dan Linseman, the biomedical research organization at the University of Denver, is a determined warrior who's been looking for more effective ways to combat the disease for four years.

This spring it appears he may have wounded his enemy. His weapon was a whey protein supplement that seems to delay the onset of ALS in lab mice. 

http://blogs.du.edu/today/magazine/hope-for-healing 

http://blogs.du.edu/today/news/professor-constantly-probing-for-effective-als... 

Announcing the Trim4Life Contest

JM Ocean Avenue is based on the idea of families spending time together and creating memories. They want everyone to achieve optimal health.

Trim4Life uses the products that allowed Franco Cavaleri to achieve his fitness and body building goals. He uses this same system NOW to stay healthy.

Two Basic Systems and Programs:

Trim60 - helps lose fat and improve health using Invigorate and Wheysmart - for Weight Loss

* Invigorate - improves mindset and metabolic efficiency and seratonin levels. Seratonin is linked to our addiction to carbohydrates. It is not a stimulant and does not compromise health. It also improves insulin efficiency. When we lose insulin efficiency with age, the body is not able to regulate calories and we crave more carbs. Invigorate also helps with thermogenic activity to help you burn calories the way you did when you were younger. Without stimulating heartrate or increasing blood pressure. There are many people who worked with Franco to hone these products in the early years when they were developed.

*Wheysmart is a product that Franco designed as a meal alternative. When we are making the wrong food choices, we typically choose the high glycemic, high carb foods. It is made up of 3 protein sources that improves the body's ability to burn fat. It also supplies multiple fiber sources that allow your body to process the fiber at a slower rate. It includes greens - we usually don't eat enough greens during the day, so we get nutrient-deficiency cravings. When our bodies are given the right foods, we don't crave the wrong foods!

Life60 System - Based on Empower and Wheybeyond - they are powerful anti-inflammatory and weight management system. When we have inflammation, it interferes with our ability to burn fat.

*Wheybeyond improves the protein and amino acids in your diet and in your body. It helps control your appetite. Together, Empower and Wheybeyond improves your LEAN muscle mass, which helps you to lose weight.

These systems can be used together or independently. The protocol for people to join the contest will be written out and available in the back office. You will also get some support from Franco with sample days that show how the products are incorporated into the day, as well as foods to choose along with it (woot!). He is also doing a video blog that will answer questions and guide you along the way. Yay! I recommended that they do this. :) Franco has worked with different metabolisms and challenges. The strategies include IMPROVE MINDSET, and lower the glycemic load and high carbs.

He also uses Focus prior to your workout so that you start burning fat faster. When you start a cardio workout, it takes 15-20 minutes for your body to start burning fat. When you take focus 30 minutes before your workout, it flips a switch and starts your fat burning SOONER, and your muscle will be preserved during and after your workout.

These products give you a general template, along with good food choices, to lose weight and increase your metabolism. This is a 60 day program - the body works in windows. When people follow this protocol diligently they will see results. Franco will be guiding people through this program!

"Your metabolism is a reflection of your choices. When you stick with this program and stick with the choices that Franco gives you, your goal will be easier to achieve." - Franco Cavaleri. 60 days is more than enough to notice a difference according to Franco when you follow the protocol.

Exercise is important and critical for optimal health, but he doesn't want to push people into exercise programs until they are ready. Let's start by making the right non-exercise energy expending choices. Instead of parking right next to the door, park further out and walk. Start with that if exercise is not part of your program now. Make walking for 30 minutes part of the program because that helps with mental fitness as well as physical fitness. The goal is to achieve mental AND physical health. Move it up as you are ready. Build up to it as needed. If you are workout junkie, feel free to keep going.

If you are a body builder, start challenging your body and take it one step further. Not to impose more stress, but allow it to recover more efficiently. The Life60 program will really help with this as it will allow your body to recover quickly and effectively. Franco will drink half of Wheybeyond before his workout with the focus, and then the other half right after the workout. That energizes you so that you can work with greater intensity. Then the Empower utilized with the Wheybeyond allows you to recover faster and retain lean muscle.

The CONTEST begins Monday and is a 60 day period! January 14th!

1. They are excited to put the program into action! There will be a link/button for you to click on to enter your vitals and statistics. This will also allow you to track your weight loss and other goals. You will also be able to see your progress. Nice! Even inches, before and after pictures, etc.
2. Everyone in the program needs a coach. A mentor can help you with your goals, and you'll not only myself {a Certified Personal Trainer and Sports Nutritionist, and HLWC} but you get Franco as your coach! He will give us tips, as well as a Q&A on Wednesdays for people who are in the contest on Wednesdays for a half hour helping with the questions on how to lose weight, tone up, and even your own personal issues.

3. Get on Facebook and like the Paleo Vegeo page, and look for announcements, recipes, tips, and ways to share success with other people.

4. Franco will also have a weekly blog with videos where he will give advice on how to maximize your workout program. Since he was Mr. North America in body building, he probably knows some stuff.

5. Trim4Life contest sign up will be live this weekend at www.BarbarasOcean.com.

Yes!! You get me as your motivator/coach as well as Franco!!

Awards: The male and female who lose the most amount of weight -

A jetsetter vacation - 2 days and 3 nights
Title of Mr. and Mrs. Ocean

Most inches lost -
Products, swag and Ocean Avenue gear

Best Life-changing story -
Will win an Ovation trip and 3 other people in their family (or friends). If you want to create a story and keep track, get that started and written down!

We can CHANGE metabolism no matter what our genetics are! Franco is offering us a solution to make the right choices and get our metabolism working for us. He doesn't want to see anyone surrendering to the "It's just my genetics" misconception!

Learn More about this program and the products at www.BarbarasOcean.com

Finding a Raw Plant Based Protein for the Paleo Vegeo

A lot of you are going to say, "Oh my yuck... hemp protein is disgusting." Hemp protein is not for everyone. If you are looking for a vegan source of protein, one that I really really love, but is sort of pricey, is the Boku Super Protein triple source. It's raw, love that!! So it has a blend of organic, sprouted, bio-fermented, whole grain brown rice protein (so it is easy to digest even though it's a grain), organic cranberry protein, and organic red dulse. It is sweetened with organic maple syrup, and organic vanilla, and has a group of enzympes in it as well. It's something that you may want to move into if you are not using an undenatured whey protein and are looking for a raw protein that isn't hemp, or just brown rice.

Why would you use dulse? 

After nori, dulse is the highest in protein of the popular sea vegetables. Red dulse is considered a superfood because of its high iodine and potassium content, plus a long list of micro-nutrients and phytochemicals. You'll probably start to see dulse over kelp in green superfood recipes because it' has a very neutral flavor. Dulse is a clinically recognized antioxidant and excellent plant protein source. Also I read that dulse may be best known for its high iodine content, which I didn't know. With it's natural source of iodine, it make it a must have for patients suffering from hypothyroid symptoms.

How to market your business for success using the right communication tools

blip  (blp) n.
1. A spot of light on a radar or sonar screen indicating the position of a detected object
2. A transient sharp upward (or downward) movement, as on a graph.

You have to shock the system by creating a BLIP Strategy today. That is the push that I'm going through after the Breakthrough series and now at day 8 on the 30 Day Push. {even coaches look to be coached, to get better, to grow!}

B- Blog
L- Lead
I- Invite
P- Promote

By doing this you are going to taking advantage of the top items to build your business. This allows you to be "big business' on the outside, while staying true to and working within the confines of your small business needs.I see this again and again within my coaching business when working with people just like you.

The average business will lose 10% - 30% of thier customer base every year, so keeping the customer base you have is the most effective marketing strategy you have. A fundamental first step in developing that effective relationshop marketing is to leverage yourself as the leader in what you do best.

And effective strategy would be concise, and focus on a single meaningful attribute, rather than trying to be everything to everyone. If you have never tried eating a dinosaur, how do you know what the best place to start is? Do you start at the front, the back, the legs? But if you've made 700 amazing green smoothies, then you have all of the knowledge to share with others on the how and why of how things go together.

And the most effective marketing strategy is to be rated as the BEST in one or more meaningful qualities. If you can't be the best, then you try to better than most or different than the majority. But never settle for second best because your customers never will.

Studies have shown that 30% of all customers make decisions based on price. So don't make price the deciding factor, because it's not. Promote how you are going to be a detected item on the radar that they just can't stop thinking about. BLIP... BLIP... BLIP... and by doing so you are going to be able to overcome most pricing objections because you are giving them what they have been thinking about over and over again.

What do you think would happen if you had an entire room of people and the lights suddenly went off? 

Turning off the power will not only gain you the most attending {turn back on} but it allows you to zero in on your clients as they collect outside to figure out what you are doing! You are inviting them to come on over and check you out. So what are you doing? Do you take the time to turn off the power? Or do you bombard them with heavy neon lights all day long?

The ideal way to market your product or service is to lead with the most compelling functional "need" you offer. and then appeal to the psychological needs of your niche market. If you can do this in a way that shows the primary differences between you and your competitors - then you have covered all of your bases, and you are see that graph start to move on up.

Now, you may just be choosing the wrong customers. This costs you in several ways. These customers are short term... they were never really into it in the first place. If you are building a team of people that want to be there, you are on track. If you are building a team of people that just said yes because you are that good... you are going to find that they are going to be very labor intensive. They will cost you time, money and in the end future referrals because you never should have sold to that customer perhaps in the first place. It's best to avoid those customers and release yourself from focusing on those people that will never be happy with what you are offering.

When creating your marketing strategy you want to stop, think and ask, "So what? It helps you to translate the features of a promotion to the benefits. This will help you to develop how you will approach your customers when the time comes. It's not going to always happen, and most of the time won't happen the first time someone sees your post, your blog, your promotion, your website. The research has shown that the majority of sales are carried out after SEVEN exposures to your product. So you have to develop a way to keep bringing them back.

Blip... Blip... Blip... 

The average marketing communication must gain the interest of the consumer in 2 seconds. So you have to be quick, consise, yet make them want to come back? Pictures say more than words, and you can share that in your own image more than using someone else. Pull them in, and help them to continue to pay attention to your marketing message.

So take that moment in time where you get it... let this click! Watch the next Breakthrough with Anthony Robbins and start to take the shift to create  the quality of life that you deserve, and start thinking about your business in the way that your customers do. If you get the answer for this question in this video, you will figure out your niche. I promise. The decisions you make without targeting, what do you get? You don't get the change you want. You have to be concise. Listen to the beginning of you journey, and start to develop those BLIPS!

You may not realize how all of this works together right now, but I hope that you watch the video, and then come back maybe later today, or in a week and re-read what you need to do and that's when it will all really click.