Seth Godin and Purple Cows and Mismatched Socks

One of my favorite moments a few years ago was when Seth Godin spoke at a conference. He walked out on stage and told us about this amazing company for little girl's socks.... which he was wearing. Seth Godin has gone beyond the normal tribe, and is the leader of many tribes. So when I saw the chance to learn from the best marketing guru of our time you can bet I jumped at it.

Even if you are an experienced entrepreneur, or have never met Seth Godin, you will find his approach and perspective refreshing and realistic and immediately applicable.

As you know, Seth Godin knows more than a few things about building a company. He's so amazing. I love his books, and listening to him in person talk about purple cows. Right now you have a once in a lifetime chance to get practical advice from the man himself in a new video course. http://skl.sh/1eJK5LQ

Seth Godin and Purple Cows and Mismatched Socks I The New Business Toolbox: Help Your New Business Do It Right The First Time

In The New Business Toolbox: Help Your New Business Do It Right The First Time from Skillshare, Seth Godin explains how to create your own seven-part ‘Leverage Plan’ for your new business. Instead of being a boring business plan, this is a focused, detailed plan on how you can use things that already work in the world to your advantage.

The 11-part video course is available now and I'd love to have you take this Skillshare class with me. If you are interested you can sign up at http://skl.sh/1eJK5LQ. <<< If you use that link to enroll you'll also save $10 on your first class! You'll be shocked that the cost is less than you spent at Starbuck's this week. ;)

How do you break free of the self doubts in network marketing? 

I want you to sit down and think about the word "sales"...

What does that bring up to you in your emotions?

For many people it's fear, car salesman, liars, annoyed. Right?

This is a struggle that brings up conflict for a lot of you in the network marketing world. Because if you grew up thinking you'd do something more noble than being a salesperson, and you see yourself as a salesperson you will never perform with the volume that you desire.

You can't outperform your belief system.

Having the business skill set is only 10% of what makes the top performers in the network marketing industry successful. The rest is belief, persistence, follow up, desire, being able to nourish their relationships.

Because truth be told, you can't control the outcome. You can only control how you show up in the first place. People that connect with you do so because of who you are. But that doesn't mean they are interested in buying from you today, they may just want you to give them insight, knowledge, support.

What do you get when you start with support??

When people are ready they buy from those that know, like and trust. So if you have any hesitation with building relationships then you aren't going to see much success in this business. So stop feeling like a salesperson and start being who you really are, a solutions provider. YOU add value to the brand.

Let's think about the research that has been done a Notre Dame University.

- 44% of salespeople quit after the first contact.
- 24% of salespeople quit after the second contact.
- 12% of salespeople quit after the third contact.
- 94% of salespeople quit after the 4th contact

What results do the last folks have?? 

60% of ALL Business Transactions (SALES) take place after the FOURTH interaction with you, your brand, or your business. That's where the harvesting happens. And most people will come to you because of your freebies first. That's you classes, samples, webinars, blogs, and just being a resource. Then they'll eventually come in for the Tier 1 level of sales that is going to be under $100. BE THRILLED with that!! Quit feeling bad if someone only buys $39 of product from you. That's them sharing that they trust you. It's like dating. There is a process to this, because it's all about building a relationship and sharing what you truly love and are passionate about.

It may take a year for someone to realize that you aren't trying to get them to sign on the dotted line, and that you really do have something that you believe can help them. It may take a year for someone to get to know the heart and soul of who you are, and why you are so passionate about your product. It may take them a year to look to you for support, but I want you to remember that you need to support them from day one.

Never forget, persistence trumps talent any day of the week, and truth will always shine!

Leading Your Network Marketing Business

The biggest thing for you to realize about yourself when you are drawn into a network marketing organization, is that you are a leader in your own right. Someone is looking for you to lead them with your passion and your purpose. That means there are people who are turning to you for a reason, and they are listening to what you have to say. Your conversations have much more meaning than you even realize. Without understanding boundaries and roles you will be throwing people off with those conversations. So what should you realize about your conversation?

Conversation Characteristics: 

- Every time you open your mouth, YOU create culture.
- These conversations are more important to results than most other conversations you have as a leader.
- They can be formal or informal, long or short
- You are having them already, even if you don't consciously realize it.

Look for opportunities to turn a normal conversation into a leadership conversation. Don't "vomit" up your business ... but instead lead people into it by sharing your lifestyle... with sprinklings of why you are so passionate about your business every day. Determine WHY this business is so important to you, and break it down into a short and concise elevator response.

Learning to manage your passion with clarified boundaries

When we talk about “the passion of vision,” we’re talking about a deep, sustained energy. It’s fueled by the realization of the unique contribution we have the capacity to make—the legacy we can leave. It clarifies purpose, gives direction, and empowers us to perform beyond our resources. —Stephen R. Covey

This Energy... this VISION is powered by the roles and goals that really define who you are and what you need to do. But most of us don't even know what our goals are. Without boundaries your time gets easily eating up, and the life you want becomes further and further out of reach.

What roles do you play in life? Wife, Husband, mother, business owner, teacher, daughter, friend, neighbor, volunteer? You know what they are - and some of you may be working on too many roles. You should have only six roles that you are using to define the forward momentum... think about what it would be like to wear twenty hats and get everything done in life that you need to do... how would that work??

So how can I define my roles in life to move my network marketing business forward? 

Today I'd like for you all to do the following:
1. List your roles.... as many as you can think of.
2. Assign a priority to each role, or reflect on if one role really is part of another role.
3. List any key people associated with these roles.
4. Write a clarifying statement that describes specifically how you would want to fulfill this role in your life.
5. Break it down to just 6 Roles... and let the rest go. It is hard but your productivity will flourish if you can do this, and your life will feel completely different.