Jennifer Aniston Pregnant With Triplets?! Check Out Her Baby Bump!

Jennifer Aniston Pregnant With Triplets?! Check Out Her Baby Bump!

I love it when a "SMART" brand like SMARTWater pulls off a great ad. When you are working on a brand, it's okay to have fun with it. You don't have to be serious all of the time, in fact your audience will love you more if you aren't a stuffy stufferson. And if you want your brand to go viral, then you need to have some fun with it. There was the Coca-Cola Happiness Factory, the 007 Ticket giveaway and the Hug Me vending machine. When you play, and you have a really fun time, that playfulness has a way of going viral and thus increasing your sales.


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